• Improve marketability by pricing right.
  • Price is the most important negotiation factor to the Buyer.
  • Price compensates for property's shortfalls or inadequacies.
  • Interest sells house - not time.
  • Initial marketing time is crucial.
  • Combine realistic asking price with initial surge of interest.
  • Choose Agent on competence - not on "promised" price.
  • Buyers buy by comparison and elimination.
  • Buyers compare price and value for money.
  • Avoid over exposure by pricing realistically.
  • Seller maintains negotiation advantage with realistic pricing.
  • One chance to make a "first impression" on the Buyer.
  • Don't eliminate Buyers by outpricing them.